Leadership Communication chapter 1

This chapter is talking about the “Strategy Writing Speaking”. There are four objectives in it. First, we should establish a clear purpose which means we should make sure the topic what we want to present before we present it. Second, we should determine our communication strategy. We ensure that all the angles and anticipate any issues that might emerge to interfere with communicating the message we want to deliver. Third, we need to analyze our audiences. We need to clarify the audiences into different groups in order to deliver the right message to the right person. The last concept is we need to select a best structure to make the communication more effectively. We can use several organizational devises, pyramid principle or storyboard to make our message easy to read.