This chapter introduces that in the leadership communication, we need to reflect an appropriate tone and develop a confident style because the readers assume the ethos through both of them. We should make sure that our language is clear, crisp, and meaningful. The article has listed 10 guidelines to us for reference. And how to use the business language correctly is also important for us. The research shows that the correct use of language affects ethos as well so we need to pay attention on grammar and the structure of sentences. Finally, the skill of editing can help us to proofread the essay and reach the perfect effect.
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